How to Rank YouTube Videos on First Page of Google ?

How to Rank YouTube Videos on Google ?

YouTube search plays a big role in growing our channels, right?

And it turns out there is a very similar traffic source that we can easily tap into.

I am talking about Google search.

And Morningfame now has Google search support built right in.

So let me teach you how to rank your videos on Google.

I bet many of you are pretty new to the whole Google SEO thing.

So I talked to you and collected the 5 main points that basically tell you everything you need to know in order to tap into Google search traffic.

Okay

Are you ready to drive more views?

Let’s go!

Number 1:

This is a new opportunity!

You may have already seen that if you google something a video carousel may show up.

This video carousel is quite old actually.

Google introduced it in July 2018. So 15 months ago.

And this video carousel doesn’t only make the search results look nicer.

The Google search algorithm actually works in a way that the videos in the carousel are ranked independently from the website results below.

These videos do not compete with the website results.

That means that this video carousel gives our videos prime real estate to show up.

Isn’t that cool?

You can rank your videos directly and don’t have to worry about the standard Google SEO at all.

You only need to understand how the video carousel works.

And I’ll explain you more about it in a minute.

But let me point out one thing first.

Up until now the standard strategy to get Google traffic is to create a website, embed our videos on that website, and this way people google, find our website, watch our embedded videos, and our videos get more views.

But nowadays with the video carousel in place we don’t need a website anymore.

We can rank our videos directly on Google.

Of course don’t get me wrong.

If you have a website which has a lot of traffic then it’s a really good idea to embed your videos and make use of that.

But I know many of you don’t have a website and no time to set one up.

So you can really skip this step now and you will see shortly with barely any extra effort just rank your video directly on Google.

Number 2:

Google ranks videos differently.

Let’s search for “how to title your youtube videos” on YouTube and Google.

Small channels do have a good chance to rank on Google as well.

And if we look more closely it gets even more interesting.

When you search "how to title your youtube videos", you will see the first and third spots show different videos.

Why that difference?

Well, Google has a different goal when ranking videos.

Google is intent driven whereas YouTube is watch time driven.

YouTube wants viewers to watch YouTube as long as possible.

And if a video creates long watching sessions then it ranks high on YouTube.

Google on the other hand looks at the intent of the person who is googling.

What does that person want?

Usually it’s getting an answer to a question.

And this VIDISEO video turns out to answer the question of “how to title your youtube videos” the best.

Knowing that Google’s video carousel doesn’t care about watch time but instead wants to link to the best possible answer, well, knowing that gives you an advantage.

You can increase the chance to rank high on Google by answering the question you optimize your video for as best as you can.

Number 3:

The question is, who can benefit from Google?

Ranking videos in Google’s video carousel is not for everyone.

There are channels which are not search driven to begin with.

They don’t really make videos to answer a question.

But surprisingly many channels can and already do benefit from Google.

I looked at 2000 channels and 70% of them already drive significant Google search traffic.

1 out of 3 channels even drive 5% or more of their total traffic via Google.

That makes it a major traffic source for them.

And if you want to know where your own channel stands then go to Morningfame’s keyword research tool and open the menu.

There you can see – like for my channel,

for example – that I get 12% of my total traffic from Google. Nearly as much as I get from YouTube search.

It really is a huge factor for growing my channel.

Number 4:

So how do you do it?

It’s super easy actually.

You do your YouTube SEO like you always do.

There is only one tiny extra step you do for Google.

And everything else stays the same.

As you know, you start your regular YouTube SEO with choosing the right target search term.

You enter for example “how to rank youtube videos on google” on YouTube.

This is a commonly used search term on YouTube and Morningfame would give it a green check. So far nothing new.

Now you go over to Google and search for this search term, too.

It appears in the search bar suggestions as well and thus it’s also a commonly used search term on Google.

Morningfame gives it a green double check by the way.

That double check is for search terms that are commonly used on YouTube and Google.

And finally when we look at the Google search results, we can see that there is a video carousel for this search term.

Bingo! That’s a great search term to rank on both YouTube and Google.

Now, all you need to do is to optimize the metadata for your video as you always do.

That’s it.

It’s really that simple.

Number 5:

Morningfame makes it even simpler for you.

Morningfame’s keyword research tool now supports Google SEO as well.

Just go to the menu at the top right and turn it on.

Now, when we enter “how to rank youtube videos on google” we see the green double check.

As we saw before it means that this is a commonly used search term on YouTube and Google.

So it is a good choice to rank in YouTube search.

For the extra Google SEO step we click “Further Analysis...” here and click on the search results for Google.

We already know that it’s a commonly used search term since we got the green double check on Morningfame.

Now we only have to check if there is a video carousel.

And perfect, there is one.

Now we know that it’s also a great search term for Google.

And if you are a power user feel free to install Keywords Everywhere that gives you the Google search volume for this search term.

Okay, I am convinced that this is a great target search term.

Thus I go back to Morningfame and proceed to step #4.

Here you just fill out your metadata as you always do.

You don’t have to learn anything new.

But here is a bonus tip: When you add your tags then make sure that you use a good amount that have a double check.

The Google algorithm will like that.

And since the metadata is particularly important for Google make sure to make use of the “Highlight Tags” feature.

This way you can weave your tags into the description.

You see that by the pink underlines there.

And since those tags contain search terms that are commonly used on Google, this makes your description well optimized for Google as well.

Mission accomplished!

Conclusion

Alright, that’s the whole story of how to rank YouTube videos on Google.

Really easy, right?

Not much new to learn.

But I bet you still have a lot of questions.

So comment below to get answers to all the questions you might have.

And if you have a Morningfame account then enjoy the new feature!

And if you don’t have one yet, create one.

And also do comment which one of them you would like to do to rank your videos and get more views.

Alright, cheers my friends.